Investment Philosophy

This is our belief based on numerous research and data.

  • Markets are efficient. Respect the evidence: it is enormously difficult to consistently “beat” the market.

  • Simple models outperform expert forecasts.

  • Use factors to improve expected returns.

  • Choose investment risks thoughtfully.

  • Avoid market timing: rebalance systematically.

  • Diversify meaningfully across asset classes, approaches, and geographies.  No big bets.

  • Costs matter; seek out low-cost investments.

  • Taxes matter. Always consider tax-advantaged accounts and strategies.

  • Build a portfolio you can trust, then ignore the noise.